Friday, December 19, 2008

Women's rugby goes primetime (sort of)

Lichfield RFC will be giving women's rugby two minutes of primetime coverage on ITV1 tomorrow evening.

Admittedly the nature of their media fame may not be quite what the rugby authorities would be hoping for, and they will be sharing the screen with "33 cheerleaders, three wrestlers, two knights, 11 mod scooters, two belly dancers, five stilt walkers, three jugglers, five BMXers and a hovercraft"

Lichfield will be taking a staring role in an special advert to relaunch Cadbury's Wispa chocolate bar and, in the ultimate example of an advert being more interesting than the programme that surrounds it, the two minute production will be broadcast during ITV's All Star Mr and Mrs Christmas Special tomorrow night.

Apparently the team - which included several England players - were not paid for the day's filming, but were allowed to consume as many chocolate bars as they wished during the day. "One of the team centres managed to eat about 13 and I managed to eat about 10, and had a couple in my pocket for the drive home," said captain and prop Becky Williams - impressive, but overall 6,000 bars were eaten by 400 cast and crew on the day so this was disappointingly below average for the day - I suspect the cheerleaders!

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