World Cup: Choice of broadcast matches - don't blame Sky!

Interesting snippet this - for anyone wondering at the odd choice of televised games, especially today when really only one of them truly matters, need to address their ire towards the IRB - not Sky.

Seems that the choice was rather dictated by the IRB on the basis of what games they could "sell", especially down-under. This is why every Australian and Black Fern game was shown, plus all the England games - as a result no coverage for Canada (and boy have you all missed out as a result), or Sweden (who are a exciting team if lacking power up front), and only one game for the USA.

So - even here the demands of Pay TV makes all the difference, and in rugby it seems the power of the southern hemisphere trumps anything that North America can come up with.