If there was a Women's Rugby World Cup for PR brilliance then the USA would walk it. As Scrumqueens recently highlighted, the way they use social media like Facebook and YouTube is a lesson to all - not least a lesson about how much you can do for very little money. All it needs is imagination.
Of course, sometimes a bit of money (though probably not very much) can help as can access to an Academy Award nominated film director. Stick them together and you get... this!
Doesn't this just make you want to get out on the field - NOW! Wouldn't it be wonderful if we had anything even one tenth as good as this to promote the game over here?
Friday, April 16, 2010
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