Formed 2004 ... Herts 7s U14 Runners-up 2005 ... North Herts U14 team, Herts Youth Games 2005 runners-up (coached by Letchworth)... Herts Superteams U14 Runners-up 2005 ... Herts SuperTeams "Fairplay" winners 2006 ... Rochford 10s U17 Champions 2006 ... East Midlands 10s U17 Runners-up 2007 ... East Midlands 10s U17 "Fairplay" winners 2007 ... National 10s U17 5th place and "Fairplay" winners 2007 ... Herts 7s U17 Plate runners-up 2007 ... National 7s U17 Plate winners 2007 ... RFU "President's XV" Award winners 2007 ... Herts Superteams winners 2007 ... Midlands 10s U18 Runners-up 2008 ... National 10s U18 4th place 2008 ... North Herts U11 team, Herts Youth Games 2008 runners-up (coached by Letchworth girls) ... London and SE 7s U18 Plate runners-up 2008 ... Herts 7s U18s runners-up 2008 ... National 7s U18s quarter-finalists 2008 ... Gloucester City 10s U18 Bowl runner-up (6th) 2009 ... Worthing 10s U18 Plate runner-up 2009 ... National 7s U18 Plate winners 2009... Worthing 10s U15 Plate winners 2010... Worthing 10s U18 Shield winners 2010... Herts 7s U15 and U18 Bowl runners-up 2010... National 7s U18 Plate runners-up 2010...

Tuesday, December 18, 2012

Q: In which country is the national women's rugby team fronting their sponsor's poster campaign?

And, moreover, without the prefix "women's"?

Could it be New Zealand, home of the World Champions? No. Australia, then, home of the Sevens World Champions? No. England? Currently home of the best women's rugby team ever? Daft question.

No. It is a country where rugby is not even a major sport. I give you...
Holland (the slogan means "Clean. Strong. Power" apparently).

All sorts of thoughts come to mind here, like...

  • When did you last see (Olympics-related advertising excepted perhaps) any women's sports team promote any product in the UK?
  • Why the heck not? This is, after all, a pretty powerful - and eye-catching - image.
  • Yes, okay, phrases like "posing pout" have been used but even so its still probably one of the most positive images of women in advertising that I have seen for some time. Compare and contrast with how women are being portrayed by people like Asda at the moment...
  • As well as advertising the product (nuclear power, apparently!) this is a brilliant way of advertising the sport as well.
  • "Sponsor of the Netherlands Sevens team" you note - not the "Netherlands women's sevens team". No prefix. That is a level of subliminal recognition that is pretty remarkable.
  • This is a minority sport in Holland. But note the lack of explanation as to who they are. It is roughly the equivalent of a campaign in the UK being fronted by the British women's handball team, so who says you need to be big media stars to be valuable for advertisers?
  • Add in the knowledge that this sponsor only sponsors the women's team - and it was the players themselves who went out and won the deal. Any team that has a sponsor-less shirt should maybe see it as an opportunity.
  • Who is the promotional genius at the heart of the women's rugby set-up in Holland?

5 comments:

  1. and john, are you trying to be funny with the apple drink thingy?
    http://www.atoomstroom.nl/

    ReplyDelete
  2. Really!! I was sure that is what I was told it was....

    ReplyDelete
  3. Anonymous10:20 AM

    In England!

    ReplyDelete
  4. Anonymous12:42 PM

    Amazing & with NZ funding 7's - watch out Team GB! Still the UK Sport funding should help in Rio - or not?

    ReplyDelete

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