O2 Rugby Reunion: nice idea... will it work?

England sponsors O2 have launched an interesting idea designed at to bring players back into rugby as part of the Play On campaign. Basically they are running a number of touch rugby tournaments across the country designed to bring players and teams "back together". Its free to enter and there are all sorts of incentives, including free kit, rugby balls, etc. - but what is really clever is that it is mainly based on Facebook. Basically, using the Facebook page you create a team, invite as many friends, and then enter your team into whichever tournaments you wish

There are a few downsides - not the least of which is that the organisers seem to be unaware of where East Anglia is (with no East option, where are we - South East? London? East Midlands?). Also, in keeping with Play On's somewhat inept publicity attempts in the past (who can forget this?) there are again no female faces in any of the promotional material that I have seen, and finally the timing isn't great as the two "local" events (ie. London) are either this weekend or mid September.

So 10/10 to O2 for a great idea, with really innovative use of technology - but 4 for poor timing and a big fat zero for inclusivity. That said I've pressed all the buttons required to set up a Letchworth Girls team, so if anyone is interested you should have had an invite (and if I have missed you let me know) - if enough of you want to run with it then... why not?