It would be almost funny...

The (currently!) government-funded Commission on the Future of Women’s Sport yesterday issued a report about how women’s sport is being ignored by sponsors, despite the growing popularity of female sports stars and a demand for more coverage of women’s events. Like all of the Commission's reports, its accurate, well argued, full of detailed research  - and largely ignored by almost everyone (apart from a few specialist news sources such as Marketing Week and UK Marketing News).

However, Rosie Williams at the RFUW immediately recognised its importance and issued a press release welcoming its findings and highlighting the sponsorship and marketing possibilities that rugby offers.

Unfortunately - and ironically - those in charge of marketing at the RFU clearly do not agree as there is no sign of Rosie's words on the RFU's (and therefore the RFUW's) own website, where it was obviously felt that Weymouth's Beach Rugby tournament was much more important than attracting more funding for women's rugby.

It would be almost funny... if it were not so revealing.