Club relaunch, French style

You have to admire the sense of humour of the French team from Herm, on the border with Spain, who call themselves the "Pachys" - hence Pachys D'Herm (ie. Pachyderm).

You also have to admire them a bit because, after being formed in 1989, following a charity game involving the wives and girlfriends of players from Herm's men's team, the "Pachys" recorded five French championship wins and uncovered 32 French internationals before a sudden collapse in player numbers saw them unable to complete their season in 2008-9.

Now they are back. Well, nearly - they are just one division away from the "Top 10" and - as part of the final push - have hired a publicity company that specialises in women's rugby (Promotion du Rugby Feminin) to mastermind a campaign to attract new players and support.

The results are interesting, from the website, the official video to some striking posters and other publicity photos. There is even a very watchable "making of" video.

Its all pretty impressive - and hopefully will help return one of France's oldest clubs back to the top,