Formed 2004 ... Herts 7s U14 Runners-up 2005 ... North Herts U14 team, Herts Youth Games 2005 runners-up (coached by Letchworth)... Herts Superteams U14 Runners-up 2005 ... Herts SuperTeams "Fairplay" winners 2006 ... Rochford 10s U17 Champions 2006 ... East Midlands 10s U17 Runners-up 2007 ... East Midlands 10s U17 "Fairplay" winners 2007 ... National 10s U17 5th place and "Fairplay" winners 2007 ... Herts 7s U17 Plate runners-up 2007 ... National 7s U17 Plate winners 2007 ... RFU "President's XV" Award winners 2007 ... Herts Superteams winners 2007 ... Midlands 10s U18 Runners-up 2008 ... National 10s U18 4th place 2008 ... North Herts U11 team, Herts Youth Games 2008 runners-up (coached by Letchworth girls) ... London and SE 7s U18 Plate runners-up 2008 ... Herts 7s U18s runners-up 2008 ... National 7s U18s quarter-finalists 2008 ... Gloucester City 10s U18 Bowl runner-up (6th) 2009 ... Worthing 10s U18 Plate runner-up 2009 ... National 7s U18 Plate winners 2009... Worthing 10s U15 Plate winners 2010... Worthing 10s U18 Shield winners 2010... Herts 7s U15 and U18 Bowl runners-up 2010... National 7s U18 Plate runners-up 2010...

Sunday, October 16, 2011

Club relaunch, French style

You have to admire the sense of humour of the French team from Herm, on the border with Spain, who call themselves the "Pachys" - hence Pachys D'Herm (ie. Pachyderm).

You also have to admire them a bit because, after being formed in 1989, following a charity game involving the wives and girlfriends of players from Herm's men's team, the "Pachys" recorded five French championship wins and uncovered 32 French internationals before a sudden collapse in player numbers saw them unable to complete their season in 2008-9.

Now they are back. Well, nearly - they are just one division away from the "Top 10" and - as part of the final push - have hired a publicity company that specialises in women's rugby (Promotion du Rugby Feminin) to mastermind a campaign to attract new players and support.

The results are interesting, from the website, the official video to some striking posters and other publicity photos. There is even a very watchable "making of" video.

Its all pretty impressive - and hopefully will help return one of France's oldest clubs back to the top,

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